Anipanion — Brand Identity
Identity Design

Anipanion was created as a consumer-facing veterinary telehealth service, connecting pet owners with veterinary professionals through video consultations.

The project began with consultation on the Anipanion name, followed by the development of its visual identity. As a B2C pet-care brand, the identity needed to feel cheerful, warm and approachable while still communicating the trust and intelligence expected of a healthcare technology platform.

The resulting logo gave Anipanion a distinctive personality while visually reflecting the connection between pets, their owners and veterinary care. The identity was then extended into the first phase of the Anipanion website, helping establish a consistent brand experience from the outset.

Following its launch, Anipanion went on to secure funding and establish a sustained presence in the veterinary telehealth space for more than seven years.

Creative Contribution: Brand Identity Design, Creative Direction, Naming Consultation & Website Design

Work created by one of our professionals.