Honda Auto Terrace — Brand Identity

Identity Design

Honda Auto Terrace is Honda's pre-owned vehicle and car-exchange programme, created to bring greater trust, transparency and assurance to the used-car buying and selling experience.

The challenge was one of disciplined brand extension rather than visual reinvention. Honda's tightly controlled corporate identity system placed strict parameters around typography and other key visual elements, while Auto Terrace still needed a recognisable identity of its own.

The resulting identity was designed to sit naturally within the established Honda brand while giving Auto Terrace a distinct customer-facing presence. Its development involved an extensive process of refinement and approval to ensure that every element remained consistent with Honda's brand standards.

Auto Terrace has since become an established part of Honda's pre-owned car offering, built around certified vehicles, inspection, warranty and transparent transactions.

Creative Contribution: Brand Identity Design & Art Direction

Created by one of our professionals during their tenure at Dentsu Marcom, New Delhi.